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Juli Clay Assesses Mass Media Strategy and Trends

Posted on January 24, 2011 by admin

Mass Media Analyst Juli Clay

Juli Clay, Assistant Professor of Mass Communication at Brenau University, appeared as my guest on “The Communication Corner,” the weekly hour-long interview program I host for WBCX, 89.1 FM, “The Voice of Brenau.”

In addition to her extensive academic study of the media, Juli Clay worked in several professional positions–such as media and event planner–prior to becoming a faculty member, which gave her frequent, first-hand experience with newspaper, radio, and TV journalists. This double vantage point gave her on-air comments extra credibility.

During “The Communication Corner” hour, we discussed:
*Why every organization needs a crisis communication plan
*How to format that plan
*Cultivating media relations during ordinary times
*Writing letters to the editor
*Becoming a bylined columnist
*The drift away from solid news to widespread entertainment in radio and TV
*How Paul Harvey blended news and entertainment perfectly
*Radio as “theater of the mind”

HEAR JULI CLAY’S OBSERVATIONS ABOUT MASS MEDIA
Just click the arrow below in the Podcast section of this blog page, located just above the Audio MP3 lettering.

CONTACT JULI CLAY
To learn more about mass media, and for information about Brenau University’s courses in this field, contact Juli Clay:
Her e-mail address: mailto:jclay1@brenau.edu

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Posted in Broadcasting, Business communication, Crisis Communication, Journalism, Letter writing, Media, Media Relations, Newspapers | Tagged Auburn University graduate, becoming a bylined columnist, crisis communication plan, Juli Clay, mass media Brenau, radio theater of the mind

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