Why Betty Wouldn’t Talk About the Other Side of Her Coffee Cup

I’m sure you have worked with people who seemed as inflexible as a brick wall. Regardless of how you tried to establish rapport with them, they didn’t welcome your approach.

Betty was that way. Watch the video above to hear about a conversation with her (which turned out to be very brief) about her coffee cup.


Clearly, my frustrating interactions with Betty reflect a common problem. Not all people are alike. You and I may be distinctly different from our colleagues. As was the case with Betty, everybody on our team contributes significantly to the success of the organization. Yet that doesn’t guarantee that we will relate well with each other.

No, there’s not a magic way to change our co-workers, so that we see every situation the same and react identically.

Here’s the workable solution: Contract with me to provide the DISC Survey Form online for each of your employees. When they have completed the form, we’ll schedule my individual interviews with each one (virtually or on site), to assure they understand themselves better and–equally as important–understand others better.

Organizations that learn DISC this way experience increased morale, teamwork, productivity–and profits.

First, visit my Website that features DISC:


Then call me, so we can schedule administering DISC.

Call 678-316-4300

Copyright 2021

Superb Speakers Adjust to Various Communication Styles

Business man pointing the text: Who Is Your Audience?
Business man pointing the text: Who Is Your Audience?

Superb Speakers Adjust to Various Communication Styles in the Audience

“Who is your audience?” may well be the most important question a speaker answers even before she starts preparing her presentation. More specifically, the speaker needs to shape the presentation according to the communication styles represented among the listeners.

This is why I encourage my speech coaching clients to become familiar with the four communication styles described in the DISC system. The word DISC is an acronym. To explain:

D listeners (Dominance) have a controlling style. They want you to get to the point quickly, and document your information thoroughly.

I listeners (Influence) prefer a highly personal approach, sprinkled with interesting stories and humor.

S listeners (Steadiness) want to hear what’s good for the team. They hold solidarity and harmony in high esteem.

listeners want you to respect tradition and conform to set standards. Mavericks lose their attention.

How can you understand DISC more thoroughly, so you can relate to audiences with magnified effectiveness? Do as I did in 1995. Invest financial resources and a few minutes to complete the DISC Survey form online (ten minutes gives you the most accurate results). When you read your report almost instantly, you will wonder “who has been shadowing me for years, to learn this much about my communication inclinations?”

Become skilled at applying DISC in your audience analysis and speech preparation. Then you’re on your way to becoming a superlative speaker.

Call me to request the DISC survey, and to schedule an hour afterward to discuss what your DISC report recommends for your communication adjustments: 678-316-4300

I will welcome your comments. Click the comments link above the video.


Here’s the link to my Facebook business page:


You’ll find beneficial guidelines for business communication and for speaking with “poise, power, and persuasion.” Click “Like” to stay connected for updates.