What do these advertising symbols bring to mind?
Cows with messages about eating chicken instead of beef
A check mark
Somebody in a mouse costume
Map of the state of Georgia, with a flag marking Augusta, Georgia
The answers are easy, and I’m sure you got them:
Masters Golf Tournament
In these five cases, the symbols have established widespread brand identity.
Just after landing at Grand Cayman, I saw another famous marketing symbol. This video describes the Senor Frog’s mascot.
[flvplugin flv=http://caribbean.s3.amazonaws.com/senorfrogs2.flv player= buffer= autoplay=false loop=false border=true preload=true infobutton=false redirect=]
Notice, too, my comments about the need for repetition in advertising and sales. You’d see the same oversized creature if you came near a Senor Frog’s restaurant in Acapulco, Cancun, Cozumel, Ixtapa, Mazatlan, Playa del Carmen, Puerto Villarta, Nassau, Puerto Rico, Myrtle Beach, or Venezuela.
Now maybe you wouldn’t become a Senor Frog’s customer the first time you saw the gigantic frog costume. Eventually, though, curiosity would probably prompt you to buy a beverage and a meal at a place whose sense of humor is so unmistakable.
To apply what Senor Frog’s illustrated on Grand Cayman as an advertising and sales approach, answer these questions about your business:
1. How can I use appropriate, catchy humor?
2. Does my logo describe what I offer, clearly and convincingly, using something people are familiar with already?
NOTE: Check the logo for my company, Championship Communication, by looking at the top of my Web site’s home page:
Because I help people and oganizations become champion communicators, the trophy ties in perfectly.
3. Would a mascot–such as the cows for Chick-fil-A or the frog for Senor Frog’s–fit my business, and foster instant recognition?
4. Am I using this decade’s preferred methods for promoting my products and services?
Special reports about my industry
Skype phone conversations, including caller visibility
Networking among peers and prospects
Social networking sites
5. Should I contact a communication coach, and schedule training sessions–by phone, or in person–to sharpen my presentations, to individuals and to groups?
Then call me: 678-316-4300
Or e-mail me, as international clients might prefer initially:
6. Is there an Internet coaching program that provides ongoing communication training at moderate cost?
Yes, there is. Read about my Online Coaching plan, and then sign up–today: