Tim Patterson and I Discuss Management, Speaking and Listening

Tim Patterson–known at the TradeshowGuy–interviewed me, the Biz Communication Guy, on his “Monday Morning Coffee Podcast,” which he hosts weekly.

You’ll benefit from hearing our lively discussion about management, speaking, and listening.

Plus, a humorous bonus: during the first three minutes you’ll get a few chuckles as Tim talks about highly unusual laws that remain on the books in some states.

Now, here’s the interview:


First, visit my Web site, where you can subscribe to my information-packed newsletter, “Winning Words and Ways.”


Then, call me to learn even more about my services for corporations and business leaders–so we can explore your communication challenges, and discover how I can help you communicate with “poise, persuasion–and profits.”


Superb Speakers Adjust to Various Communication Styles

Business man pointing the text: Who Is Your Audience?
Business man pointing the text: Who Is Your Audience?

Superb Speakers Adjust to Various Communication Styles in the Audience

“Who is your audience?” may well be the most important question a speaker answers even before she starts preparing her presentation. More specifically, the speaker needs to shape the presentation according to the communication styles represented among the listeners.

This is why I encourage my speech coaching clients to become familiar with the four communication styles described in the DISC system. The word DISC is an acronym. To explain:

D listeners (Dominance) have a controlling style. They want you to get to the point quickly, and document your information thoroughly.

I listeners (Influence) prefer a highly personal approach, sprinkled with interesting stories and humor.

S listeners (Steadiness) want to hear what’s good for the team. They hold solidarity and harmony in high esteem.

listeners want you to respect tradition and conform to set standards. Mavericks lose their attention.

How can you understand DISC more thoroughly, so you can relate to audiences with magnified effectiveness? Do as I did in 1995. Invest financial resources and a few minutes to complete the DISC Survey form online (ten minutes gives you the most accurate results). When you read your report almost instantly, you will wonder “who has been shadowing me for years, to learn this much about my communication inclinations?”

Become skilled at applying DISC in your audience analysis and speech preparation. Then you’re on your way to becoming a superlative speaker.

Call me to request the DISC survey, and to schedule an hour afterward to discuss what your DISC report recommends for your communication adjustments: 678-316-4300

I will welcome your comments. Click the comments link above the video.


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