Marketing Wizard Sharon MacLean’s Steps for Giving Clear Instructions

Sharon MacLean–based in Edmonton, Alberta, Canada and working internationally–has rightfully earned a stellar reputation for her marketing expertise. You will benefit greatly from the advice she offers in the video above.

SOME OF THE TOPICS SHARON COVERED

In this interview on my weekly “Biz Communication Show,” Sharon shared her expertise on several topics, including:

–writing clearer instructions
–analyzing your audience
–communication guru Marshall McLuhan
–common marketing mistakes we need to correct
–identifying a specific target audience

CONNECT WITH SHARON MACLEAN

At the end of the interview, Sharon gives her contact information. You will want to connect with her to get her ongoing guidelines for marketing success.

SUBSCRIBE TO MY YOUTUBE CHANNEL AND PODCAST
By subscribing to my YouTube channel, you will gain access to dozens of interviews with communication experts I have hosted on my “Biz Communication Show.” In the YouTube search space, type

Bill Lampton, Ph.D.

That will take you to my channel. Hit the Subscribe button, and you’ll see–for free–more than 300 instructional videos that will help you communicate with “poise, persuasion–and profits.”

To subscribe to my podcast–and hear the “Business Communication Show” episodes–go to iTunes and find

The Biz Communication Show

Subscribe. . . and you will be able to listen to stimulating interviews that offer advice from many communication leaders I have hosted.

Sales Consultant Jim Kerlin Gives Advice About Pricing Our Services

Sales consultant Jim Kerlin, based in Alabama yet working with clients globally, joined me as the guest on my weekly “Biz Communication Show” video/podcast. Be sure to watch the interview in the video above.

Among the topics our conversation covered:

–Cold calling
–Being too aggressive in sales
–Replacing the stereotype sales model
–Listening as a vital part of selling
–Sales conversations, replacing “pitches”
–How to price your services to reflect value

You’ll benefit from hearing Jim, a veteran sales trainer and coach. If you have a sales team, be sure to share the video link with each rep.

MORE INSTRUCTIONAL VIDEOS AWAIT YOU ON MY YOUTUBE CHANNEL

I encourage you to subscribe to my YouTube channel, listed as

Bill Lampton, Ph.D.

You’ll find many more instructional videos on communication topics that are highly relevant for your professional progress.

CALL ME
Also, call me to describe your communication problems, both corporate and personal. We’ll determine how working with me will replace problems with solutions.

Call me today: 678-316-4300