In the old cowboy movies, what person would have wanted to be branded? That would mean having a hot iron pressed against your flesh until the heat burned the rancher’s insignia deep into your side–permanently.
Fortunately, the word brand carries a different connotation today. Branding has become far less uncomfortable–and far less inflexible. To learn more about branding, I interviewed an acknowledged expert, Justin Honaman, author of Make It Happen: Live Out Your Personal Brand.
After a sterling career with leading companies that include Ernst and Young and Epiphany, Inc., Justin now holds the title Director of Customer Intelligence with Coca-Cola Customer Business Solutions.
Amazingly–in the midst of his hectic professional schedule– he has written, sung, and produced two record albums, illustrating the scope of his multiple talents. He scoffed at an acquaintance who said he was too old to enter the music arena. And he laughs in commenting that he was thirty-one when the doubter made that prediction.
Here are some of the topics our interview revolved around:
*Why clients buy the “people,” not just your product or service
*Comparing your brand to a bank account
*Living a balanced life while you give great effort to your profession
*Networking goes beyond just exchanging business cards and e-mail addresses
*The secret to concentration is elimination
*Communication keys for leading your management team
*His “Inside Out” training program
*The new workplace–where loyalty or seniority no longer guarantee employment or promotion
*Equipping yourself to cope with life’s unpleasant surprises
*Charities Justin selected to benefit from his product sales
*Doing something spectacular that others are not doing
WATCH MY VIDEO REVIEW OF JUSTIN’S BOOK, MAKE IT HAPPEN
This link will take you to my brief video review of Justin’s book, alongside my written comments:
You’ll find other highly favorable reviews as well.
FOR ADDITIONAL INFORMATION ABOUT HIS CAREER AND PRODUCTS
You’ll want to order Justin’s book, mentioned above, along with his music CDs. So use this link to his Web site:
NOW LISTEN TO MY INTERVIEW WITH JUSTIN HONAMAN
Now, to hear my interview with Justin, click the arrow below in the Podcast section of this blog page, located just above the Audio MP3 lettering.
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