January 2011 – The Complete Communicator

Juli Clay, Assistant Professor of Mass Communication at Brenau University, appeared as my guest on “The Communication Corner,” the weekly hour-long interview program I host for WBCX, 89.1 FM, “The Voice of Brenau.”

In addition to her extensive academic study of the media, Juli Clay worked in several professional positions–such as media and event planner–prior to becoming a faculty member, which gave her frequent, first-hand experience with newspaper, radio, and TV journalists. This double vantage point gave her on-air comments extra credibility.

During “The Communication Corner” hour, we discussed:
*Why every organization needs a crisis communication plan
*How to format that plan
*Cultivating media relations during ordinary times
*Writing letters to the editor
*Becoming a bylined columnist
*The drift away from solid news to widespread entertainment in radio and TV
*How Paul Harvey blended news and entertainment perfectly
*Radio as “theater of the mind”

HEAR JULI CLAY’S OBSERVATIONS ABOUT MASS MEDIA
Just click the arrow below in the Podcast section of this blog page, located just above the Audio MP3 lettering.

CONTACT JULI CLAY
To learn more about mass media, and for information about Brenau University’s courses in this field, contact Juli Clay:
Her e-mail address: mailto:jclay1@brenau.edu

COMMENT ABOUT THE INTERVIEW
We welcome your comments about Juli Clay’s interview. Just go to the end of the blog entry in the section below and click NO COMMENTS if none have been made, or if comments have been made click 1 comment, 2 comments, or whatever the comments button says. The comments section will appear.

MY COMPLIMENTARY NEWSLETTER OFFERS ONGOING INFORMATION
For additional communication tips and strategies, subscribe to my online complimentary newsletter. Just put your name and e-mail address in the slots provided on my Web site’s home page:

http://www.championshipcommunication.com

BLOG WITH BILL LAMPTON REGULARLY
I invite you to access my previous WBCX-FM interviews by scrolling back through the various posts. And you can initiate a steady feed of new articles by clicking the RSS button at the top right of this page.

billandcohen — Super Sales Advice from Realtor Pat Cohen

“Sales,” you wonder, “why would I want to know anything about sales? I’m not in sales, and wouldn’t even think about doing that.”

Oh, really? What about when you attend a Chamber of Commerce Business After Hours, and introduce yourself to several people? What about when you want to persuade someone that a date with you would be desirable? What about that speech you gave to a civic club last week? In those cases and many more, you are selling yourself. You want results and rewards you don’t have yet.

Well, since we are all in sales to some degree, let’s hear from a sales expert, Pat Cohen, residential Realtor with and founding partner of Keller Williams Lanier Partners. During the past twelve years, Pat has consistently reached the multimillion dollar producer level.

As all of us know, the residential sales arena has fallen into tough times. In Georgia and across the nation, numerous residential realtors have transitioned to other professions. Not Pat Cohen. Not only has she endured, she has prospered.

To learn why, and to determine how her sales strategies will help us professionally, I interviewed Pat on WBCX, 89.1 FM, “The Voice of Brenau,” in my weekly program, “The Communication Corner.” As expected, Pat traced her career through its inevitable high times and through its more demanding down times. Then she outlined the tools, attitudes, and practices required for sales success.

LISTEN TO PAT COHEN’S SALES ADVICE
Just click the arrow below in the Podcast section of this blog page, located just above the Audio MP3 lettering.

CONTACT PAT
Visit her Web site: http://www.patcohen.com
While you’re on her site, be sure to sign up for her online newsletter.

E-mail her: mailto:patjcohen@charter.net

Call her: 678-617-2390 begin_of_the_skype_highlighting 678-617-2390 end_of_the_skype_highlighting begin_of_the_skype_highlighting 678-617-2390 end_of_the_skype_highlighting begin_of_the_skype_highlighting 678-617-2390 end_of_the_skype_highlighting

COMMENT ABOUT HER INTERVIEW
We welcome your comments about Pat Cohen’s interview. Just go to the end of the blog entry in the section below and click NO COMMENTS if none have been made, or if comments have been made click 1 comment, 2 comments, or whatever the comments button says. The comments section will appear.

BLOG WITH BILL LAMPTON REGULARLY
I invite you to access my previous WBCX-FM interviews by scrolling back through the various posts. And you can initiate a steady feed of new articles by clicking the RSS button at the top right of this page.

ORDER MY NEWEST AUDIO CD, “ALWAYS PUSH THE UP BUTTON”
How important is motivation to sales success? You know the answer. Only when you remain highly motivated–even during rejections, slumps, contract cancellations, and broken appointments–will you become a sales leader.

You’ll find this new audio CD (available, too, as a downloadable MP3) on my Web site’s shopping cart, as you scroll down the page:
http://www.tinyurl.com/ljr54y

Note the subtitle: “How to Stay Highly Motivated. . .Every Day.”

Definitely, as you increase your level of motivation you will boost your chances for superlative selling.

Month: January 2011

Juli Clay Assesses Mass Media Strategy and Trends

Pat Cohen: How to Make Your Sales Soar