Make Your Marketing Unique With Video Production

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MAKE YOUR PROSPECT FOLLOW UP UNIQUE

Let’s assume that you and three of your competitors visited a prospect yesterday, in separate appointments. All of you know that quick follow up is vital.

So competitor number one takes the most traditional approach, writing a thank you letter. Competitor number two e-mails the prospect, using text only. Competitor number three gets a bit more personal with a thank-you phone call.

Use Video to Follow Up an Initial Contact

Instead of these standard approaches, you e-mail a short (2 minutes max) personalized video, thanking the leader for her time, summarizing key points, and promising agreed-upon action.

Guess whose follow up message will be commented about, shared with colleagues, and answered quickly. Yours, of course. Why? Because we’re a highly visual age.

OTHER WAYS TO BECOME DISTINCTIVE THROUGH VIDEO

Post short how-to videos on You Tube.
Will people notice them? Yes, if you meet a felt need. When I posted my first Stage Fright video, I expected the topic would attract some viewers. This morning I noted that 77,900 have watched it.

Post video book reviews on Amazon
Amazon has published 114 of my book reviews. After I learned video production, I changed from text reviews to video reviews. My video reviews jump out prominently from those that are only text.

–Post a video welcome to every page on your Web site.
You want visitors to feel your presence vividly. Video accomplishes that far more compellingly than text or audio, which once were the only options we had.

Show how to do something
Yesterday I met someone who asked, “How do you mount your iPad onto a tripod?” Quickly, I produced a short video that included three helpful photos. You see one of those photos above.

Illustrate your product or service
Wayne and Don Adams wanted to learn iPad video production so they could showcase the promotional products of their company, Premier Branded Specialties. After bringing me in for a half-day of instruction, they started posting quality videos within a day or two–and they will keep doing that.

CLIENT COMMENT ABOUT MY VIDEO TRAINING
Here’s what Wayne and Don Adams wrote after our half-day training session:

“Our learning curve was enhanced due to our being prepared ourselves. You helped us to tie everything together. You have brought us full circle. Yesterday , we produced our first production on our face book business page Premier Branded Specialties.”

They concluded: “Your eagerness to be available to answer questions, mixed with your visit, combined to produce our new formula for business growth. Thank you so much.”

LEARN TO PRODUCE VIDEOS YOURSELF
Yes, once we had to rely on full-time professionals when we wanted video production with high quality. Now all of us have access to a cost-effective system that will allow you to learn video production yourself, more easily than you could predict.

I strongly encourage you to learn iPad video production.

I will work with you on site individually, or train your team there.

Before we get together, I’ll tell you the basic apps and equipment you’ll want to acquire.

So. . .get started today, using my contact information below. If you don’t have an iPad. . .buy one! Best professional investment you will make in many years.

Example: My previous video production system forced me to follow an 18-item checklist. With iPad, once I practiced I needed no written reminders.

CONTACT ME TODAY

Discover how, after my Video Training, you can produce top-quality videos with your iPad camera–easier and cost effectively.

mailto:drbill@championshipcommunication.com

Phone: 678-316-4300

RESPOND WITH YOUR COMMENTS
I will welcome your comments. Go to the end of the blog entry in the section below and click NO COMMENTS if none have been made, or if comments have been made click 1 comment, 2 comments, or whatever the comments button says. The comments section will appear.

GET DAILY COMMUNICATION TIPS AND STRATEGIES FROM MY FACEBOOK BUSINESS PAGE

Here’s the link to my Facebook business page:
http://bit.ly/iRv6EA
You’ll find beneficial guidelines for business communication and for speaking with “poise, power, and persuasion.” Click “Like” to stay connected for updates.

SUBSCRIBE TO MY ONLINE MONTHLY NEWSLETTER

Subscribe, to get vital tips and strategies that will “Help you finish in first place!” Enter your name and e-mail address in the slots provided on my Web site’s home page:
http://www.championshipcommunication.com

You Can Produce Quality Videos with Your iPad

Mike and Bill Relaxing After "The Communication Corner"
Mike and Bill Ready to Help You

Yes, you know that you need to produce videos to compete successfully with others in your niche. However, you are reluctant to try, because. . .

–You think you’ll have to purchase a costly high definition camera
–You’ve been told you’ll need an expensive external microphone
–You can’t understand the lingo, such as “S3 Media,” “flv file,” “Vegas Movie Studio,” and “splitting”
–You hear colleagues say that video production requires 15-20 complicated steps

They were right–previously. Now video production has become simpler, faster, more portable, and amazingly cost-effective. . .if you are an iPad user. That’s correct–your iPad camera is on standby, waiting for you to learn how to maximize your potential.

That’s where Mike Stewart and I come in. We are just a call away from showing you how to produce videos that will:
–Increase your credibility
–Demonstrate your product/service
–Personalize your message, by being there visually instead of just in print
–Strengthen your Web site’s appeal
–Allow you to describe the speech you are going to present to an audience
–Preserve treasured family times

and so much more.

To illustrate the quality of videos generated by an iPad camera, here’s a video I used to encourage viewers to attend my presentation at the University of Georgia:

http://vimeo.com/56954605

Now it’s your turn to move into the iPad video arena. To arrange instruction sessions with Mike and me, contact me to discuss your needs:

mailto:drbill@championshipcommunication.com

Call me: 678-316-4300

Not only can we design a training program that fits your needs, you’ll have the option to purchase Mike’s visually rich online training modules, which you can watch at your convenience.

Thanks for allowing us to assist you in turning your iPad into a video production studio.

RESPOND WITH YOUR COMMENTS
Mike and I will welcome your comments and questions. Go to the end of the blog entry in the section below and click NO COMMENTS if none have been made, or if comments have been made click 1 comment, 2 comments, or whatever the comments button says. The comments section will appear.