Audiences Want Speakers, Not Readers

Speakers who have a written manuscript that they refer to frequently–and even distract listeners more when they turn the pages–are not really speakers. They are readers. And audiences don’t want someone reading to them.

This video gives examples of why relying on a manuscript kills the impact you want to make. Also, I refer you to my new book, which provides guidance on the most effective method of preparation and delivery.

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First, visit my LinkedIn page:
http://www.LinkedIn.com/in/billlampton

Then call me, to discuss what you want me to help you achieve as a speaker.

Call 678-316-4300. . . today!

Since 1997, I have provided Communication Consulting for Companies and Speech Coaching for Leaders.

ORDER MY NEW BOOK ABOUT STAGE FRIGHT

Because stage fright keeps many professionals from reaching their potential, recently I wrote this book:
“25 Ways to Control Your Stage Fright–and Become a Highly Confident Speaker!”

Available in Kindle and paperback editions. Here’s the Amazon page:
http://tinyurl.com/juqc5kb

Use Rudy Guiliani’s Revised Method of Speech Preparation

WASHINGTON DC  OCT 20: Former New York Mayor Rudy Giuliani speaking at Washington Briefing 2007: Values Voter Summit on October 20, 2007, at the Hilton Hotel in downtown Washington DC.
WASHINGTON DC OCT 20: Former New York Mayor Rudy Giuliani speaking at Washington Briefing 2007: Values Voter Summit on October 20, 2007, at the Hilton Hotel in downtown Washington DC.

Former New York City mayor Rudy Giuliani said that when he first ran for public office he “would often stay up all night preparing” speeches. Laboriously, he would write some pages, show them to trusted colleagues, and “we’d slave over the exact language.” Result: “All that memorization and careful emphasis held me back. I thought of every word as though it were written on the Washington Monument–everything I said had to be precise.”

Then he made a drastic change, as he describes in his book Leadership. Instead of fretting meticulously over every word, “I went back to what I used to do in court: master the material, organize it, then throw away the text and just talk.”

Those of us who want to become mesmerizing presenters will benefit from what Giuliani added: “It now actually annoys me when people read their speeches. I want to hear who they really are, how they sound when they speak from the heart.”

Emphasizing again how abandonment of a written text unshackled his delivery: “I feel that I’m communicating more honestly, because I’m not reading from a script, but conveying my real feelings directly.”

In coaching leaders about their speaking, I point out that reliance on a manuscript or even detailed notes will erect a paper barrier between them and their audiences. Yes, research your topic thoroughly. Yes, outline the material in logical order. Then follow Giuliani’s example: “throw away the text, and just talk.”

Keep in mind that you are introduced to audiences as a speaker, not a reader.

Try Giuliani’s note-free preparation and delivery approach. You will love the freedom you experience. Equally as important, your audiences will embrace you fervently as you speak from the heart, not a page.

WELCOME YOUR COMMENTS

I welcome your comments about this post.

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First, visit my Website, to get an overview of how I help leaders become superlative speakers:

http://www.championshipcommunication.com

Then call me to discuss what you want to accomplish, and we will devise a coaching plan that will help speak more confidently, clearly, and convincingly.

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