Reduce Fear–Hold a Conversation With Your Audience

Do you wish you had more confidence when you faced an audience? Then read the advice I gave to a member of my audience.

When I ended my hour-long seminar about the best language to use with customers, I asked the participants “Anybody have any questions?”

Without hesitation, one person spoke up. “Nobody would call me shy,” she said, “at least not in a one-on-one conversation. But when it comes to giving a speech, it’s impossible for me to face a group with any confidence at all. Can you offer just one quick tip that will help me overcome my fear of public speaking?”


I answered: “My best advice is to have a conversation with your audience. You’re comfortable talking with one person. That same down-to-earth, easygoing, poised attitude and approach will work whether you are sharing your thoughts with one listener or one hundred or one thousand.” Next, I told her briefly about a famous speech coach who had worked with nationally recognized leaders in politics, television, sports, and business. The most successful ones, he observed, never changed their mode of presentation. They took their low-key person-to-person style into radio and TV studios, press conferences, and speeches to huge audiences.

I’m sure that somebody who attends my events will ask the same question again. I’ll give the same answer. Engage your audience in lively conversation, and you will greatly reduce your anxiety about giving speeches.


My book–25 Ways to Control Your Stage Fright…And Become a Highly Confident Speaker–will give you other valuable tips and strategies for controlling your stage fright. You can order this brief guide book in paperback or Kindle. Use this link:

First, review my Web site to review the range of services I offer to corporations and to individual leaders:

Then call me today, to talk about your communication problems. We’ll discuss how I can help you solve them!

Call 678-316-4300

Close the Sale, Keep the Relationship Open

Picture this happening to you. Recently you made a major purchase, one that you hope to make only every few years because of the high price involved. During the time you talked with the sales professional, he made you feel very special.

In fact, he greeted your spouse enthusiastically, and told her what a cute puppy she was holding. He asked: “Tell me all about this fur ball in your arms. I’ll bet she is the queen of your house.”

Realizing you were not a technology expert, he explained and demonstrated what you needed to know about the complex equipment. Even though you asked more questions than most customers probably would, he responded to each one patiently.

You bought the product, and you left the establishment talking with your spouse about how helpful and gracious the sales rep had been.

Fortunately, the product served you well. Even so, four months later, without any feeling of panic, you noticed a blinking light you had not been aware of previously. So you went to the service department, asked what this was all about, and got a quick answer letting you know you didn’t have a problem.

Before you exited the building, you thought: “While I’m here, I’ll just go say hi to Arlin (not his real name) who was so friendly and helpful when I was deciding what to buy.” You found Arlin, approached him, gave him your name, and reminded him how much you welcomed his information and advice months ago.

Arlin’s bland reaction shocked you. You knew you were talking to the same sales rep, yet you felt none of the warmth that seemed so authentic before you signed up for the installment payments. This time he asked no questions about your use of the product, and you assumed that if you had the dog with you now he wouldn’t comment about your beloved pet. Almost as quickly as your conversation with Arlin started, he said as he walked away, “Good to see you, thanks for saying hello.”

I know how disappointed you would be if you felt practically ignored by your previously effervescent sales guy. I know because I was the buyer in this case.

Oh yes, the company sent me a nice thank you gift a few days later. I appreciate that. Even more, I would have appreciated Arlin welcoming me back as royally as he had welcomed me initially.

Every one of us in sales can take an important lesson from this after-the-sale experience. Namely this: the responsibility of the sales professional to treat the customer with real concern does not end when the check clears the bank, the credit card goes through, the credit rating is favorable, or the product leaves the establishment.

The customer care we show at the outset must remain at the same level of vitality and sincerity the next time we talk with the buyer. Our professional image and the reputation of our company depend on sustained supportive relationships with our clients.

Call me today to learn how my communication coaching will help you and your company succeed. Remember, distance from my home office presents no problem. I will coach you by phone, Skype, or Zoom.

Call NOW: 678-316-4300

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