Superb Speakers Adjust to Various Communication Styles

Business man pointing the text: Who Is Your Audience?
Business man pointing the text: Who Is Your Audience?

Superb Speakers Adjust to Various Communication Styles in the Audience

“Who is your audience?” may well be the most important question a speaker answers even before she starts preparing her presentation. More specifically, the speaker needs to shape the presentation according to the communication styles represented among the listeners.

This is why I encourage my speech coaching clients to become familiar with the four communication styles described in the DISC system. The word DISC is an acronym. To explain:

D listeners (Dominance) have a controlling style. They want you to get to the point quickly, and document your information thoroughly.

I listeners (Influence) prefer a highly personal approach, sprinkled with interesting stories and humor.

S listeners (Steadiness) want to hear what’s good for the team. They hold solidarity and harmony in high esteem.

C
listeners want you to respect tradition and conform to set standards. Mavericks lose their attention.

How can you understand DISC more thoroughly, so you can relate to audiences with magnified effectiveness? Do as I did in 1995. Invest financial resources and a few minutes to complete the DISC Survey form online (ten minutes gives you the most accurate results). When you read your report almost instantly, you will wonder “who has been shadowing me for years, to learn this much about my communication inclinations?”

Become skilled at applying DISC in your audience analysis and speech preparation. Then you’re on your way to becoming a superlative speaker.

Call me to request the DISC survey, and to schedule an hour afterward to discuss what your DISC report recommends for your communication adjustments: 678-316-4300

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Room for 10 More in Crisis Communication Program July 23 Hosted by Explore Gwinnett

GWINNETT TOURISM AWARENESS PROGRAM ON CRISIS COMMUNICATION….

A FEW SPOTS ARE STILL AVAILABLE–FOR THE FIRST 10 WHO REGISTER!

HOW TO WORK WITH THE MEDIA DURING
YOUR COMPANY’S PUBLIC CRISIS

What if a CNN reporter knocked on your door to interview you about a crisis in your company that has become public? Sexual harrassment, embezzlement, massive layoffs, management change, fire, or other events.

How you interact with the media could impact your image, along with bringing severe legal and financial consequences

After this seminar, you will be able to
-Act promptly, with no delays or excuses
-Give answers other than “No Comment”
-Host constructive press conferences
-Write explanatory press releases
-Determine who speaks for your organization
-Maintain corporate credibility
-Take appropriate steps when the crisis subsides

Watch Bill Lampton’s brief video above, describing the seminar’s purpose and benefits.

DETAILS:

Bill Lampton, Ph.D., Seminar Leader
Thursday, July 23, 2015
9:30 am to 12:00 pm
Complimentary lunch is included
Paul Duke Room/Explore Gwinnett
6500 Sugarloaf Parkway, Duluth, GA

RSVP is required for meals. You must pre-register.

NO FEE IS INVOLVED FOR THE SEMINAR!

To attend, please e-mail:

mailto:cricket@exploregwinnett.org