For 20 years Terry Dean has been mastering that tool that was new to all of us two decades ago–the Internet. In his new book, he does more than describe his superlative results in Internet marketing. Beyond that, he gives us his success strategies in great detail.
I invite you to watch my interview with Terry, when I hosted him on my “Biz Communication Show.” Just click the arrow on the video, and soon you will hear him talk about how he went from perennial poverty to professional prominence in his field.
Superb Speakers Adjust to Various Communication Styles in the Audience
“Who is your audience?” may well be the most important question a speaker answers even before she starts preparing her presentation. More specifically, the speaker needs to shape the presentation according to the communication styles represented among the listeners.
This is why I encourage my speech coaching clients to become familiar with the four communication styles described in the DISC system. The word DISC is an acronym. To explain:
D listeners (Dominance) have a controlling style. They want you to get to the point quickly, and document your information thoroughly.
I listeners (Influence) prefer a highly personal approach, sprinkled with interesting stories and humor.
S listeners (Steadiness) want to hear what’s good for the team. They hold solidarity and harmony in high esteem.
C listeners want you to respect tradition and conform to set standards. Mavericks lose their attention.
How can you understand DISC more thoroughly, so you can relate to audiences with magnified effectiveness? Do as I did in 1995. Invest financial resources and a few minutes to complete the DISC Survey form online (ten minutes gives you the most accurate results). When you read your report almost instantly, you will wonder “who has been shadowing me for years, to learn this much about my communication inclinations?”
Become skilled at applying DISC in your audience analysis and speech preparation. Then you’re on your way to becoming a superlative speaker.
Call me to request the DISC survey, and to schedule an hour afterward to discuss what your DISC report recommends for your communication adjustments: 678-316-4300
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