Make Your Customer Complaint Constructively

Make Your Customer Complaint Constructively from Bill Lampton, Ph.D. on Vimeo.

Sure, when we’re unhappy customers our spontaneous impulse is to “tell those people off.” Our dissatisfaction with a product or service has enraged us. However, the hostile approach to customer complaining usually does more harm than good.

Watch this brief video, and jot down the main recommendations. Use them next time you contact a customer service representative. You’ll be delighted by the unusually helpful response you get.

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Use Respect to Keep Customers Coming Back

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Here’s an example of superb customer service, provided last night by Alex Gonzalez, Weekend Manager of Pueblo’s Mexican Cuisine restaurant on Dawsonville Highway in Gainesville, GA.

My wife Sandra and I dine there often after catching a Sunday afternoon movie nearby. This time Heather, a rather new server, took our order. When she brought our beverages, I told her that mine was not what I had ordered. She assured me she had heard me correctly.

Very politely, I asked her to check with the manager. In fairness, I offered to keep what she had brought if the mistake was mine. Also, I asked her what it would cost to get the drink I wanted. After chatting briefly with Alex, she assured me they would replace the unwanted drink with what I preferred, at no cost. I thanked her, after making sure I had not caused her or the manager a problem.

heatherpueblo
Our Server Heather

DISCUSSING THE INCIDENT WITH MANAGER ALEX
After the meal, I introduced myself to Alex, explaining that I have taught customer service seminars for a variety of groups nationwide–and that the next time I direct a seminar, I will describe his gracious solution to the confusion about my order. Additionally, Alex allowed Sandra to take our photo, and granted permission for me to feature him in this blog.

In our brief cordial conversation, Alex and I noted:

–He could have insisted I pay for the drink Heather brought me. Yes, that might have saved Pueblo’s two or three dollars. That would have been going by the regulations.

–Alex let respect guide his decision. He respects customers who gave an unintended order. He respects servers who might have misunderstood an order.

–We talked about the long term value of a customer. If he had charged me for the drink substitution, I might not dine there again. Over a year, that would amount to several hundred dollars in lost revenue for Pueblo’s.

–Alex knows that he upheld Pueblo’s image as a friendly, supportive place to enjoy food and hospitality.

–As a result of substituting respect for regulations, Alex prompted me to tell you and other readers about this fine experience.

CUSTOMER SERVICE “TAKEAWAY”
Owners and managers and customer service representatives who “win” a dispute with a customer may save a few dollars then. However, company representatives who respect the customer, as Alex did, not only keep the customer coming back–they’ll notice the customers’ friends start showing up too.

RESPOND WITH YOUR COMMENTS
Alex and I will welcome your comments. Go to the end of the blog entry in the section below and click NO COMMENTS if none have been made, or if comments have been made click 1 comment, 2 comments, or whatever the comments button says. The comments section will appear.

GET DAILY COMMUNICATION TIPS AND STRATEGIES FROM MY FACEBOOK BUSINESS PAGE
Here’s the link to my Facebook business page:

http://bit.ly/iRv6EA

You’ll find beneficial guidelines for business communication and for speaking with “poise, power, and persuasion.” Click “Like” to stay connected for updates.

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