Finally Met My Favorite Author


Four years ago McGraw-Hill asked me to review the new book by Lorrie Thomas, The McGraw-Hill 36 Hour Course: Online Marketing. Because the book provided so many valuable marketing guidelines and recommendations, I gave Online Marketing a 5 star rating in my video and text review.

Lorrie and I became Internet acquaintances. Soon I invited her to appear as a guest on “The Communication Corner,” a radio show I co-hosted with Kristina Rhoades at Brenau University. Lorrie agreed, even though she lived in Santa Barbara, California–meaning she would join our broadcast at 6:00 AM in her time zone. As expected, she helped our listeners understand what today’s business leaders must do to market their products and services successfully. She earns her moniker: “The Web Therapist.”

My favorite Lorrie Thomas Ross (she married after the book’s publication) advice: “The true meaning of marketing is maximizing relationships.” Close by is this gem: “start small, then snowball.”

A few weeks ago, Lorrie e-mailed me that she had moved to Alpharetta, Georgia in the metropolitan Atlanta area, just an hour’s drive from my Gainesville, GA office. Not long afterward, we met in person for the first time when we attended the book club meeting hosted several times a year by Bob Littell, author of The Heart and Art of Netweaving. What a privilege to meet someone I had admired from across the continent!

In addition to her writing skills, Lorrie has become an in-demand speaker, seminar director, and consultant. Already, she has started filling her professional calendar in her new location–and still works nationwide.

I encourage you to benefit from Lorrie’s book, as I did along with many other readers. Here’s my video review:

Clearly, I remain grateful that Lorrie expanded my understanding of marketing–and that she moved to Georgia, where we will enjoy both professional affiliation and friendship.


Her Web site:

Lorrie and I will welcome your comments. Go to the end of the blog entry in the section below and click NO COMMENTS if none have been made, or if comments have been made click 1 comment, 2 comments, or whatever the comments button says. The comments section will appear.

Here’s the link to my Facebook business page:

You’ll find beneficial guidelines for business communication and for speaking with “poise, power, and persuasion.” Click “Like” to stay connected for updates.

Learn to Produce Your Own Videos With Your iPad

Your Invitation to Video Training Seminar from Bill Lampton, Ph.D. on Vimeo.

Watch this brief video above, and then ask yourself if you are. . .

–Frustrated because you have to wait three weeks to produce a video you need NOW?
–Eager to reduce your cost of video production, and still keep the quality?
–Ready to learn a simplified system for recording videos with your iPad camera?
–Wanting to add photos, captions, music, and video clips to your videos?

Then attend this seminar Mike Stewart and I are directing for the Greater Hall Chamber of Commerce on September 9. We’ll give you a basic introductory overview of the instructions we teach our clients on site in individual coaching sessions.

Mike and I–eager to see you at our seminar!

Tuesday, September 9, registering and networking at 7:45 AM, with the seminar held from 8:00-9:30

Place: Manufacturing Development Center at Featherbone Communiversity
999 Chestnut Street, Gainesville, Georgia

Greater Hall Chamber members attend free. For non-members, registration is $15.

To register, contact:
Amanda Lewis, Project Manager

Register today.

We expect strong response from dedicated professionals who recognize that while print and audio remain valid for our marketing, to reach today’s potential customers we must master video. By attending this seminar, you will take a vital first step toward learning iPad video production.