Avoid “No Comment”–What to Say Instead

Without warning, your company can become the center of local, state, national, and in some rare cases international news. Your corporation’s unwanted time in the spotlight could result from:
–embezzlement
–CEO firing or resignation
–burning building
–sexual harassment charges
–huge stock loss
–sale or merger
–customer’s lawsuit
–work site fatality

Frequently these incidents will bring the media to your front door. Even before you can invite newspaper, radio, and TV reporters to a press conference, the “nose-for-news” professionals start bombarding you with questions.

Instantly, you think of similar situations, where you have watched business leaders respond. Quite often, you have heard them answer questions–especially the toughest ones–with “no comment.” So that’s the best way for you to reply. Right?

Wrong, totally wrong. Why? Because “no comment” sounds evasive, deceptive, and suspicious. Seems you must be hiding something. Your credibility begins to evaporate.
billatjoemoss

So if you get into this public crisis situation, avoid “no comment.” Instead, use this approach:

“I understand that you need the answer to your question now, and I would be glad to give it if I could. However, we are exploring the situation, to gather all the facts and confirm their validity before we make a public statement on this issue. As soon as we have the information you want, we will contact you quickly.”

Then there’s one more step to make this comment satisfactory. Do what you promised. Never assume the media reps will forget your pledge. Contact everyone who questioned you, and distribute your documented findings.

As famed broadcaster Paul Harvey might say, that’s “the rest of the story.”

Conclusion: Dodging reporters damages your image. Delaying reporters courteously until you are able to furnish valid facts and explanations not only helps you maintain your reputation, you are likely to elevate your company’s prestige.

Audiences Want Speakers, Not Readers

Speakers who have a written manuscript that they refer to frequently–and even distract listeners more when they turn the pages–are not really speakers. They are readers. And audiences don’t want someone reading to them.

This video gives examples of why relying on a manuscript kills the impact you want to make. Also, I refer you to my new book, which provides guidance on the most effective method of preparation and delivery.

CALL ME TODAY!

First, visit my LinkedIn page:
http://www.LinkedIn.com/in/billlampton

Then call me, to discuss what you want me to help you achieve as a speaker.

Call 678-316-4300. . . today!

Since 1997, I have provided Communication Consulting for Companies and Speech Coaching for Leaders.

ORDER MY NEW BOOK ABOUT STAGE FRIGHT

Because stage fright keeps many professionals from reaching their potential, recently I wrote this book:
“25 Ways to Control Your Stage Fright–and Become a Highly Confident Speaker!”

Available in Kindle and paperback editions. Here’s the Amazon page:
http://tinyurl.com/juqc5kb